Brands and retail

8 m giant inflatable baby for Molfix in Algiers

Giant inflatable baby with blue eyes in a white Molfix diaper, clinging to the corner of a glass facade next to a large billboard. Enlarge the photo
The 8 m giant baby on a facade in Algiers. Credit: Digital Inflatables
Height
8 m

Digital Inflatables designed and built an 8 m giant inflatable baby for Molfix, mounted in 2026 on the facade of the brand’s headquarters in Algiers. The project was carried out with the agency Gopinion Algeria, from 3D modelling to production. Wearing a white diaper, the baby clings to a large billboard of the brand and supports the launch of the Molfix Oxygen diaper.

What did Digital Inflatables make for Molfix?

An 8 m giant inflatable baby in a white diaper, designed to cling to the facade of a building in Algiers.

Inflatable baby in a white diaper fixed to the edge of a building, arms around a billboard of the brand, behind a tree and palm trees. Enlarge the photo
Overall view of the facade and the billboard. Credit: Digital Inflatables

The character was first modelled in 3D: a bald baby with blue eyes and rosy cheeks, one arm raised, wearing a white diaper with the brand’s logo.

Once mounted, it sits on the corner of a glass facade and wraps its arms around a large advertising billboard of the brand.

The installation video shows the real inflatable, fully inflated and tied down high up on the brand’s headquarters in Algiers.

Who is Molfix and what was the giant baby for?

Molfix is a diaper brand of Hayat Kimya, a Turkish FMCG company headquartered in Istanbul.

Wide view of a white building: a giant inflatable baby in a nappy hangs on the corner of the facade next to a large billboard, with a technician on the roof. Enlarge the photo
The baby in place, seen from the street. Credit: Digital Inflatables

The giant baby supports the launch of Molfix Oxygen, a diaper the brand presents as suitable for all babies.

Digital Inflatables worked alongside the agency Gopinion Algeria and its local partner, from the 3D graphic design to production.

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How do you install a giant inflatable character on a building facade?

Typically, the character is kept inflated by a blower and tied to the building with straps fixed to anchor points planned at the design stage.

Giant inflatable baby in a white nappy, seen from behind, clinging to the edge of a facade while a roped-up technician works on the roof. Enlarge the photo
The installation, with a roped-up technician on the roof. Credit: Digital Inflatables

Before installation, check roof access, wind exposure, where the blower will sit and how it will be powered. For the brand’s baby, the crew worked from the roof of the building.

More mascots from the workshop are on the giant inflatable mascot and character page, and the guide to custom inflatable prices gives budget benchmarks.

Full specifications

Client Molfix
Agency Gopinion Algeria
Location Algiers, Algeria
Object giant inflatable baby for a facade
Height 8 m
Year 2026

Frequently asked questions

How big is the Molfix inflatable baby?

The inflatable baby is 8 m tall.

Where was the Molfix giant baby installed?

On the facade of the brand’s headquarters in Algiers, Algeria.

Who made the Molfix giant baby?

Digital Inflatables, with the agency Gopinion Algeria: the workshop handled the 3D graphic design, the engineering and the production.

Is the Molfix giant baby real or just a computer image?

It is real: the workshop posted the installation video, which shows the baby inflated and tied down on the brand’s headquarters in Algiers.

Can a brand have a giant custom inflatable mascot made?

Yes. The workshop starts from a sketch or brand guidelines, builds a 3D model for approval, then makes the mascot to measure; the guide to custom inflatable lead times explains the steps.

A similar project?

Describe your project to the Digital Inflatables team.

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Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/giant-inflatable-baby-molfix-algiers/

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Sources

  1. Instagram post by Digital Inflatables instagram.com
  2. Instagram video by Digital Inflatables (installation) instagram.com
  3. HapaKenya, article on Hayat Kimya and Molfix hapakenya.com
  4. Wikipedia (de), Algier article de.wikipedia.org

Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.