Brands and retail
Giant inflatable ducks for Dysturb and NYX in Paris
Digital Inflatables built and installed 3 giant inflatable ducks for the Dysturb agency in Paris in 2024, for a campaign linked to NYX, a beauty brand of the L’Oréal group. Red, with big pink lips, the ducks were used for an outdoor brand activation around a lip product, on a concept by the agency. One of them stood outside a cinema, carrying a sign that asks passers-by what this duck is about.
Contents · 4 sections
What did Digital Inflatables make for the Dysturb agency?
Three giant inflatable ducks, red, with a black eye and big pink lips, which the workshop also installed in Paris.
Dysturb came up with the concept; Digital Inflatables handled manufacturing and installation in Paris.
In the photo posted by the workshop, one of the ducks stands on a paved terrace in front of a cinema’s glass facade, behind a metal railing. It carries a printed sign with a question for passers-by.
Which brand were the giant ducks made for?
The workshop’s post names NYX and L’Oréal Paris, and refers to a campaign for a well-known lipstick brand.
NYX is a beauty brand of the L’Oréal group. The name of its plumping lip gloss, presented in November 2023, also refers to the duck: Duck Plump.
The character’s big pink lips point straight to lip make-up, with no text needed.
A similar project? Describe it to our team.
Request a quoteHow is a giant inflatable set up in a public space?
A blower inflates it on site, then it is tied down or weighted, taking wind and foot traffic into account.
In a city you also need permission from the site owner or the local authority, a power supply for the blower and a safety zone around the object.
The guide to choosing an inflatable structure manufacturer lists the questions to ask before ordering.
Why would a cosmetics brand choose a giant inflatable character?
A giant character in the street stops passers-by, is easy to photograph and carries the campaign’s message without a screen or a poster.
The workshop’s other giant inflatable mascots and characters apply the same idea to sport, brands and events.
Full specifications
| Agency | Dysturb |
|---|---|
| Brand | NYX (L’Oréal group) |
| Location | Paris, France |
| Year | 2024 |
| Object | 3 giant inflatable ducks |
Frequently asked questions
How many giant ducks did Digital Inflatables make for Dysturb?
Three giant inflatable ducks, built and installed in Paris in 2024.
Who designed the giant duck campaign?
The Dysturb agency in Paris provided the concept; Digital Inflatables built and installed the ducks.
Which brand is behind the giant ducks in Paris?
The workshop’s post names NYX, a beauty brand of the L’Oréal group, and L’Oréal Paris.
How much does a giant inflatable character for a street activation cost?
The price depends mainly on the size, the complexity of the shape, the print, the number of copies and on-site installation: a series of identical characters lowers the cost of each one.
Can a giant inflatable animal be made for a campaign?
Yes. The workshop designs custom giant inflatable animals and characters from a sketch or a campaign visual. The guide to custom inflatable lead times shows how much time to allow.
Credit to copy
To credit this project on your website or in an article: the line as plain text, then the same in HTML, ready to paste.
Plain text
Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/giant-inflatable-ducks-nyx-dysturb-paris/
HTML
<a href="https://digital-inflatables.com/magazine/en/projects/giant-inflatable-ducks-nyx-dysturb-paris/">Made by Digital Inflatables</a>Sources
- Digital Inflatables Instagram post instagram.com
- Digital Inflatables Instagram post instagram.com
- Adweek: NYX and Duck Plump adweek.com
- musingsofamuse.com: plumping lip gloss musingsofamuse.com
Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.
