Brands and retail
Giant inflatable eye balloons for an optician’s opening
Digital Inflatables designed and made giant inflatable eye balloons in 2022 to announce the opening of an optician’s shop. The white spheres are printed with a blue and black eye and, in black letters, a message announcing the optician’s opening this autumn. Tied down on a tiled roof, they pointed passers-by to the new shop from the street. The concept is credited to pilotdesign_.
What did Digital Inflatables make for this optician’s opening?
Giant spherical inflatables, white and printed with a large blue eye, set on a rooftop to announce the shop’s opening.
In the photos, the spheres rest on the ridge of a tiled roof under a clear sky. A line of black lettering runs around the eye, announcing the optician’s opening this autumn.
Tethering lines tie each balloon to the roof. On a rooftop, this anchoring matters as much as the print, because a sphere catches a lot of wind.
According to the Digital Inflatables post, the concept is by pilotdesign_.
Why use a giant eye-shaped balloon for an optician?
The eye says what the business does without a word, and a sphere on a roof can be seen from a distance: passers-by understand at once that an optician is opening.
A giant advertising balloon like this is mostly used before or during an opening: it marks the address for the length of the campaign, then is deflated and stored until the next use.
The shape can follow a symbol, a product or a logo. The fabric is printed before assembly, so it can also carry text, a date or an address.
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Request a quoteHow do you secure a giant inflatable sphere on a roof?
It is tied to solid anchor points with straps or cables, the roof’s load capacity is checked, and it comes down if the wind picks up.
An air-filled balloon keeps its blower running for the whole display, so a power socket is needed nearby. Any permits are requested from the local authority.
To estimate a budget by size and print, see the guide to custom inflatable prices.
Full specifications
| Object | inflatable eye |
|---|---|
| Shape | spherical inflatable |
| Concept | pilotdesign_ |
| Year | 2022 |
Frequently asked questions
Can a logo be printed on a giant advertising balloon?
Yes. On this project, the eye and the optician’s message are printed on the spheres.
What is a giant balloon on a roof used for?
It draws attention to an address from a distance, for example before a shop opens, as for this optician in 2022.
Does Digital Inflatables take on small projects?
Yes. According to the post about this project, no project is too small, with budgets between $1000 and $200’000 or more.
Do you need a permit to put a giant balloon on a roof?
Often, yes: advertising on a building should be cleared with the local authority before installation, and the owner of the roof must agree.
How long does it take to make a custom advertising balloon?
It depends on size, print and the time of year; the guide to custom inflatable lead times gives benchmarks.
Credit to copy
To credit this project on your website or in an article: the line as plain text, then the same in HTML, ready to paste.
Plain text
Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/giant-inflatable-eye-balloons-optician/
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<a href="https://digital-inflatables.com/magazine/en/projects/giant-inflatable-eye-balloons-optician/">Made by Digital Inflatables</a>Sources
- Digital Inflatables Instagram post instagram.com
Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.
