Brands and retail

Giant inflatable Maggi bottle replica for Nestlé Suisse

Giant red and brown inflatable bottle with a Maggi label, held by guy lines on a grassy mound in front of a grey office building. Enlarge the photo
The 5 m Maggi bottle outside the company’s headquarters in Vevey. Credit: Digital Inflatables
Dimensions
5 m

Digital Inflatables designed and built a giant 5 m inflatable Maggi bottle for Nestlé Suisse in 2005, set up outside the company’s headquarters in Vevey. The advertising replica copies the bottle of the brand’s liquid seasoning, Arôme liquide Maggi: brown body, red cap, red and yellow label. Anchored with guy lines on a grassy mound, it rose above the building’s ground floor to catch the eye of passers-by.

What did Digital Inflatables make for Nestlé Suisse?

A giant 5 m inflatable replica of the Arôme liquide Maggi bottle, set up in 2005 outside the company’s headquarters in Vevey.

In the photos, the bottle stands on a grassy mound in front of a grey office building. The cap is red, the body brown, and the label shows the brand name above the word “Arome”, with a drawing of a woman holding a bottle.

Guy lines tie the structure to the ground. This is standard practice for a tall inflatable used outdoors, because the wind pushes hard on such a large surface.

How are Maggi, Nestlé and Vevey connected?

Maggi products were made from 1872 in Kemptthal by Julius Maggi, and the brand merged with Nestlé in 1947.

Nestlé is a food group headquartered in Vevey. According to Digital Inflatables, the giant bottle stood in front of the company’s headquarters.

The bottle copied here is that of the seasoning sold as Arôme liquide Maggi and as Maggi Würze.

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How is a giant inflatable product replica made?

The shape is drawn from the product’s plans or photos, split into fabric panels printed in the packaging colours, then sewn together; a blower then keeps it inflated.

Outdoors, the structure is weighted or held with guy lines, and the blower runs for as long as the display lasts. Once deflated, the replica folds into a bag for transport.

According to Digital Inflatables, the technology has changed a lot since 2005: new materials, high-definition digital printing, integrated light structures and complex architectural shapes.

Full specifications

Client Nestlé Suisse
Brand Maggi
Object giant advertising bottle
Dimensions 5 m
Location Vevey
Year 2005

Frequently asked questions

How big is the inflatable Maggi bottle?

The inflatable bottle made for Nestlé Suisse measures 5 m.

When and where was the giant Maggi bottle displayed?

In 2005, outside the company’s headquarters in Vevey.

Who made the giant Maggi bottle for Nestlé Suisse?

Digital Inflatables designed and built it in 2005.

Can a brand have a giant replica of its own product made?

Yes: bottles, cans, jars and packaging can be reproduced as custom inflatables from the product’s plans or artwork. The guide to custom inflatable lead times explains each step, from design to delivery.

Can a giant inflatable bottle stay outdoors?

Yes, if it is anchored or weighted and kept supplied with air. In Vevey, guy lines held the bottle in place.

How much does a giant inflatable product replica cost?

Price depends mainly on height, shape complexity and printing. The guide to custom inflatable prices gives typical budget ranges.

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Describe your project to the Digital Inflatables team.

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Credit to copy

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Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/giant-inflatable-maggi-bottle-nestle-vevey/

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<a href="https://digital-inflatables.com/magazine/en/projects/giant-inflatable-maggi-bottle-nestle-vevey/">Made by Digital Inflatables</a>

Sources

  1. Digital Inflatables Instagram post instagram.com
  2. Digital Inflatables Instagram post instagram.com
  3. Article on hls-dhs-dss.ch hls-dhs-dss.ch
  4. Article on cuisinehelvetica.com cuisinehelvetica.com
  5. Moneycab company profile moneycab.com

Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.