6 m giant helium inflatable cloud for Mosaert

What did Digital Inflatables make for Mosaert?

A 6 m giant helium-filled cloud for the clothing brand founded by Stromae, from the 3D model to the installation.

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The project came through the agency Digizik, in the middle of the pandemic. The workshop handled the 3D, the design, the production and the installation in Montmartre, in Paris.

The cloud is made of blue, green and pink lobes. In a photo taken in New York, the lobes take the shape of hearts tied together above the street.

The workshop describes the job as a challenge: making the Mosaert logo real, for a video produced with the agency Digizik.

Who is Mosaert, the client behind the inflatable cloud?

Mosaert is a creative label founded in late 2009, active in music, film and fashion.

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Its clothing brand was founded by Stromae, according to the workshop’s project page.

Where did the Mosaert cloud travel?

After Paris, the cloud went to New York, then Morocco, and finally Iceland, according to a November 2020 post.

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It was first filmed in Montmartre in October 2020; at the end of October, a post shows it above a street in New York.

In Iceland, it floats above a black sand beach in front of snowy mountains, with a single person on the sand for scale.

How is a helium inflatable cloud used outdoors?

It floats on tethers: in Montmartre, several people dressed in white guide it above a sloping cobbled street during the shoot.

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A helium balloon reacts to every gust, so it goes out in calm weather, with enough people on the lines, and is weighted down between takes.

In public space, permission from the venue owner or the local authority should be checked before the shoot. For budget benchmarks, see the guide to custom inflatable prices.