Brands and retail
Hanging inflatable decor marking 10 years of Beaugrenelle
Digital Inflatables designed, made and installed more than 30 custom inflatables, each 1.5 to 2.5 m tall, to mark 10 years of the Beaugrenelle shopping centre in Paris. Art direction was by the agency Black Lemon. The pieces were made in 12 days and hung in 6 hours, overnight, for a budget of 40’000 to 50’000 CHF. Planets, striped balloons, a rocket and a bee float in the atrium.
Contents · 4 sections
What did Digital Inflatables make for Beaugrenelle?
More than 30 custom inflatables, designed, made and installed to mark 10 years of the Beaugrenelle shopping centre in Paris.
The shapes follow the art direction of the agency Black Lemon. In the photos, orange and blue planets, pink striped balloons, a rocket, a bee and a purple tower shaped like a Parisian monument hang in the atrium under the glass roof, across several floors.
The new Beaugrenelle centre opened on 23 October 2013 in the 15th arrondissement of Paris; it has 110 shops and covers 45 000 m2.
How big are the inflatables in the installation?
Each inflatable is 1.5 to 2.5 m tall.
All were custom-made, and the workshop ran the project from design to installation.
A similar project? Describe it to our team.
Request a quoteHow much does an installation of more than 30 custom inflatables cost?
For this project, the budget was between 40’000 and 50’000 CHF, from design to installation.
The price of such an installation depends mainly on the number of pieces, their size, the complexity of the shapes and the installation. The guide to custom inflatable structure prices explains each item.
How do you hang 30 inflatables in a shopping centre that stays open?
By preparing everything in the workshop and installing at night: at Beaugrenelle, 30 custom balloons and special shapes were made in 12 days and hung in 6 hours.
Working overnight means visitors of a centre that is open during the day are not disturbed. Each piece arrives ready to hang, with its rigging points.
Typical timelines are explained in the guide to custom inflatable lead times.
Full specifications
| Location | Beaugrenelle shopping centre, Paris |
|---|---|
| Occasion | 10 years of the shopping centre |
| Quantity | more than 30 custom inflatables |
| Art direction | agence Black Lemon |
| Height | 1.5 to 2.5 m tall |
| Budget | 40’000 to 50’000 CHF |
Frequently asked questions
How many inflatables are in the Beaugrenelle installation?
More than 30 inflatables.
What was the occasion for the installation?
It marked 10 years of the Beaugrenelle shopping centre in Paris.
Can inflatables be installed in a shopping centre without closing it?
Yes: at Beaugrenelle the inflatables were hung overnight, in 6 hours, so the centre stayed open during the day.
How long did the Beaugrenelle inflatables take to make?
12 days; they were then installed in 6 hours, overnight.
Which agency handled the art direction at Beaugrenelle?
The agency Black Lemon; Digital Inflatables designed, made and installed the inflatables.
When did the Beaugrenelle shopping centre open?
The new centre opened on 23 October 2013; the inflatables marked its 10 years in 2023.
Credit to copy
To credit this project on your website or in an article: the line as plain text, then the same in HTML, ready to paste.
Plain text
Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/beaugrenelle-inflatable-installation-paris/
HTML
<a href="https://digital-inflatables.com/magazine/en/projects/beaugrenelle-inflatable-installation-paris/">Made by Digital Inflatables</a>Sources
- Digital Inflatables projects page digital-inflatables.com
- Digital Inflatables Instagram post instagram.com
- Digital Inflatables Instagram post instagram.com
- Wikipedia article on the shopping centre fr.wikipedia.org
Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.
