Fashion and luxury
Giant inflatable apple for ETRO in Paris, Milan and London
- Size
- 3.5 m
In 2023, Digital Inflatables designed and built a 3.5 m giant inflatable apple for ETRO, the fashion house founded in Milan in 1968. The agency Urban-Act set it up in the streets of Paris, Milan and London for an urban guerrilla marketing campaign. Shaded from purple to yellow and red, the apple carries the brand’s winged horse logo. Self-contained, it goes up very quickly and fits almost any city space.
What did Digital Inflatables make for ETRO?
A 3.5 m giant inflatable apple, smoothly rounded, printed in ETRO colours and carrying the brand’s logo.
The colour shifts from purple at the top through yellow to red at the base. A dark stalk with black leaves crowns the fruit, and the brand’s white winged horse logo is printed on the front.
The apple is made of technical fabric, laser-cut and joined by high-frequency welding, with a finish suited to a luxury house.
The brief called for a self-contained system that goes up very fast and adapts to any space in a city.
Who are ETRO and the agency Urban-Act?
ETRO is a fashion house founded in Milan in 1968; Urban-Act is the agency that ran the street campaign.
ETRO designs menswear and womenswear, accessories, fragrances and home pieces. Its emblem is the Pegaso, a winged horse, the one printed on the apple.
Urban-Act is a street marketing, guerrilla marketing and event marketing agency based in Saint-Ouen. It took the apple to Paris, Milan and London.
A similar project? Describe it to our team.
Request a quoteWhy use a giant inflatable object for guerrilla marketing?
A familiar object blown up far beyond its real size stops passers-by and gets photographed, with no stand or heavy structure to build.
A street activation needs an object that arrives, inflates and leaves fast. Typically it travels folded in a crate, inflates on site and packs away quickly, so the same piece can tour several cities in a row.
The price of such an object depends mainly on its size, the complexity of its shape and the print; the guide to custom inflatable prices gives budget ranges.
Full specifications
| Client | ETRO |
|---|---|
| Agency | Urban-Act |
| Object | giant inflatable apple |
| Size | 3.5 m |
| Cities | Paris, Milan, London |
| Year | 2023 |
Frequently asked questions
How big is the ETRO inflatable apple?
The apple is 3.5 m tall.
Where was the giant inflatable apple shown?
In Paris, Milan and London, during an urban guerrilla marketing campaign run by the agency Urban-Act.
How was the inflatable apple made?
From technical fabric, laser-cut, joined by high-frequency welding and printed in the brand’s colours.
Is the ETRO inflatable apple quick to set up?
Yes: the brief called for a self-contained system that goes up very fast and fits any space in a city, so the apple could move from one spot to the next.
Can a brand order a giant inflatable fruit or object in its own colours?
Yes: Digital Inflatables makes custom giant inflatable objects printed with a brand’s colours and logo. Lead time depends mostly on the shape, as the guide to custom inflatable lead times explains.
Credit to copy
To credit this project on your website or in an article: the line as plain text, then the same in HTML, ready to paste.
Plain text
Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/giant-inflatable-apple-etro/
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<a href="https://digital-inflatables.com/magazine/en/projects/giant-inflatable-apple-etro/">Made by Digital Inflatables</a>Sources
- Digital Inflatables Instagram post instagram.com
- ETRO company profile etro.com
- Agency website urbanact.com urbanact.com
Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.
