Giant 3.7 m inflatable cherry for Christian Louboutin

What did Digital Inflatables make for Christian Louboutin?

A 3.7 m high giant inflatable cherry, glossy red, with a long curved stem, for the house’s show at Fashion Week.

In the still from the workshop’s video, the cherry stands on a small transparent platform against a grey backdrop; a flexible duct and black cables run from the blower at its base.

The technical challenge was time: the cherry had to inflate in 10 seconds, at the moment it appeared in the staging.

The studio saint-chaffray, the workshop’s direct client, placed the order for the house of Christian Louboutin. The workshop’s post describes the cherry’s journey from Pampigny, in Switzerland, to Paris.

What was the Christian Louboutin Loubi Show?

The Christian Louboutin show for the Spring/Summer 2026 season, presented in Paris during Fashion Week.

The show was staged as an American football game, with a marching band and cheerleaders. The game ended with a giant birthday cake, out of which the inflatable cherry popped.

How can a giant inflatable inflate in 10 seconds on stage?

It takes a blower sized to the volume, wide air inlets and fabric folded so that it unfurls without snagging; the timing is tuned through tests in the workshop before the show.

Before its entrance, the inflatable must stay hidden: the blower and ducts sit inside a set piece, and the object unfolds on the staging cue.

See also the guide to inflatable stage sets and the guide to lead times when preparing a show.

Why do fashion houses use giant inflatables at fashion week?

An inflatable creates a monumental object that appears within seconds and packs into a crate after the show: a surprise effect at the scale of a runway.

The shape, colour and sheen of the fabric are chosen like a collection accessory: here the bright red of the cherry echoes the red soles that the workshop’s post links to the brand.