Brands and retail

Giant 8 m inflatable Lego in a shopping mall in Seoul

Wider view of the giant inflatable figure in the atrium, with escalators behind it and, at its feet, a play area where children handle bricks. Enlarge the photo
The inflatable towers over the play area at its feet. Credit: Digital Inflatables

In 2021, Digital Inflatables posted a video of an 8 m high inflatable Lego, shown in a shopping mall in Seoul according to the caption. The post states neither the exact shape of the inflatable nor the client. The images show a giant smiling figure in the mall atrium, above visitors and children at play.

What does the post about the inflatable Lego in Seoul show?

A video whose caption announces an 8 m high Lego in Seoul, with the hashtags event, mall and advertising.

Close-up of the top of the inflatable figure: yellow head with a wide grin, red cap, white hood and red jacket with black buttons. Enlarge the photo
The figure’s smiling face, seen up close. Credit: Digital Inflatables

The images show the inflatable character in the atrium of the shopping centre, with a play area at its feet.

How is an 8 m inflatable installed in a shopping mall?

First the ceiling height and delivery access are checked; then the piece is inflated on site with a blower and weighted or fixed to the floor.

Materials must meet the building’s fire safety rules; the guide to using inflatables indoors covers these points.

The guide to custom inflatable prices gives budget ranges for a piece of this size.

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Why would a toy brand choose a giant inflatable?

A toy scaled up to giant size is recognisable from afar and draws families to a stand, a window display or a store.

Giant custom inflatable shapes reproduce shapes and colours faithfully and come down after the campaign.

Full specifications

Object 8m high @lego in Seoul
Dimensions 8m high
Location Seoul
Year 2021

Frequently asked questions

How tall is the inflatable Lego in Seoul?

8 m high, according to the post’s caption.

Where was the inflatable Lego shown?

In Seoul, in a shopping mall, according to the caption and its hashtags.

When was the video posted?

In 2021, on the Digital Inflatables account.

Can a giant inflatable replica of a toy be made?

Yes. The workshop reproduces toys, characters or products at large scale from the brand’s files.

A similar project?

Describe your project to the Digital Inflatables team.

Request a quote

Credit to copy

To credit this project on your website or in an article: the line as plain text, then the same in HTML, ready to paste.

Plain text

Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/giant-inflatable-lego-8-m-seoul/

HTML

<a href="https://digital-inflatables.com/magazine/en/projects/giant-inflatable-lego-8-m-seoul/">Made by Digital Inflatables</a>

Sources

  1. Digital Inflatables Instagram post instagram.com

Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.