Brands and retail
Giant inflatable sushi totem for Sushizen
Digital Inflatables designed and built a giant inflatable sushi totem for Sushizen, a Swiss sushi company, in 2024. According to the workshop’s post, the totem was meant to give the brand maximum visibility. Sushizen lists more than 20 points of sale in Switzerland, and its main kitchen is in Lausanne. An advertising column like this marks a shop or a stand from far away.
What did Digital Inflatables make for Sushizen?
A giant inflatable totem shaped like a piece of sushi, designed to make the brand visible from a distance.
In its post, the workshop says it made the totem for the brand and adds that it also builds inflatables shaped like food.
The video opens with a bilingual title card that sums up the workshop’s trade: custom inflatable structures.
Who is Sushizen?
Sushizen is a Swiss sushi company with more than 20 points of sale in Switzerland.
Its main kitchen is in Lausanne.
For a brand with both shops and restaurants, an inflatable shaped like the product can move from one site to the next and be noticed from the street.
A similar project? Describe it to our team.
Request a quoteHow is an inflatable advertising column made?
An inflatable advertising column is a sewn fabric envelope kept up by a blower that runs continuously, with a shape and print that reproduce the product or the brand.
The workshop starts from a sketch or a 3D file, cuts the fabric panels, prints them and sews them together. On site, the column is weighted or anchored, and once deflated it packs into a bag.
Typical schedules are covered in the guide to custom inflatable lead times, and budgets in the guide to custom inflatable structure prices.
Full specifications
| Client | Sushizen |
|---|---|
| Sector | Swiss sushi company |
| Object | giant sushi totem |
| Year | 2024 |
| Points of sale | more than 20 in Switzerland |
Frequently asked questions
Who made the Sushizen sushi totem?
Digital Inflatables, a workshop for custom inflatable structures, in 2024.
Can a brand order a giant inflatable food replica?
Yes. A piece of sushi, a dish or a package can be reproduced as a giant inflatable, as with this totem for a sushi brand.
What is an inflatable totem used for outside a restaurant?
It marks the point of sale from a distance and makes the brand visible at an opening, a promotion or a trade fair.
Can an inflatable advertising column stay outdoors?
Yes, as long as it is weighted or anchored and deflated when the wind gets strong.
Credit to copy
To credit this project on your website or in an article: the line as plain text, then the same in HTML, ready to paste.
Plain text
Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/giant-inflatable-sushi-totem-sushizen/
HTML
<a href="https://digital-inflatables.com/magazine/en/projects/giant-inflatable-sushi-totem-sushizen/">Made by Digital Inflatables</a>Sources
- Publication Instagram de Digital Inflatables instagram.com
- Sushizen sushizen.ch
Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.
