Brands and retail
Giant inflatable taco on a pickup truck for O’Tacos
- Stops
- 23 cities
In 2026, Digital Inflatables designed and installed a giant inflatable taco on a pickup truck for the O’Tacos road trip across France. Carried out with L’Agence and ICS, the project meant adapting the inflatable to the aerodynamic loads of a moving vehicle. The tour, billed as the official tour of the €3 O’Tacos, had already stopped in 23 cities.
What did Digital Inflatables make for O’Tacos?
A giant inflatable taco mounted on the bed of an orange pickup truck, for a road trip across France.
The inflatable takes the shape of a folded white taco, with orange and yellow shapes at one end that suggest fries.
The pickup is wrapped in the brand’s colours, with its logos, graffiti-style drawings and a slogan billing it as the official tour of the €3 O’Tacos.
The workshop handled the design, the adaptation to aerodynamic constraints and the installation on the vehicle.
What is O’Tacos?
O’Tacos is a fast-food chain that started in Grenoble in 2007 and specialises in tacos as they are made in France.
The road trip was set up with L’Agence and ICS, who brought the challenge to Digital Inflatables.
At the time of the post, the tour had already stopped in 23 cities in France.
A similar project? Describe it to our team.
Request a quoteCan you drive with a giant inflatable on a vehicle?
It is possible if the inflatable is designed for it: a shape suited to road wind, reinforced fixings and an overall height compatible with bridges and road signs.
Also check the country’s traffic rules and plan how the blower will be powered during the drive or at each stop.
To prepare a request, see the guide on choosing an inflatable structure manufacturer and the guide to custom inflatable prices.
Full specifications
| Campaign | O’Tacos road trip |
|---|---|
| Agencies | L’Agence and ICS |
| Object | giant inflatable taco |
| Mounting | vehicle-mounted inflatable |
| Stops | 23 cities |
| Country | France |
Frequently asked questions
How many cities did the O’Tacos road trip visit?
At the time of the post, 23 cities in France.
Which agencies worked on the project?
L’Agence and ICS, alongside the O’Tacos brand.
What shape is the inflatable?
A giant folded white taco, topped with orange and yellow shapes that look like fries.
Can you have a giant replica of a dish made for a brand tour?
Yes. Digital Inflatables makes custom giant inflatable objects, including for vehicles, from design to installation.
Credit to copy
To credit this project on your website or in an article: the line as plain text, then the same in HTML, ready to paste.
Plain text
Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/giant-inflatable-taco-otacos-truck/
HTML
<a href="https://digital-inflatables.com/magazine/en/projects/giant-inflatable-taco-otacos-truck/">Made by Digital Inflatables</a>Sources
- Instagram video by Digital Inflatables instagram.com
- Wikipedia (fr), article on the chain fr.wikipedia.org
Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.
