Brands and retail
Inflatable product replica of the LE CHAT bottle for Henkel
- Height
- 1.3 m
Digital Inflatables produced the inflatable point-of-sale display for Henkel’s Opération LE CHAT: a replica of the laundry detergent bottle, 1.3 m tall, rolled out at the same time in 100 supermarkets across France. The retailers were Auchan Retail, Carrefour, Coopérative U, E.Leclerc and Intermarché. Design and the 3D proof (BAT) took 3 days; each replica is printed in high-definition UV, inflated by a rechargeable 12 V pump and stands on a reinforced flat base.
What did Digital Inflatables make for Henkel’s LE CHAT campaign?
A faithful inflatable replica of the LE CHAT laundry detergent bottle, 1.3 m tall, designed as a point-of-sale display for supermarket aisles.
In the photos, the white bottle with its red cap carries the round LE CHAT logo and the blue badge of the original pack.
In store, the replica sits on top of cardboard displays stacked with detergent.
How was the inflatable product replica designed and made?
Design and the 3D proof (BAT) took 3 days, then each unit was printed in high-definition UV.
The 3D proof is used to approve the shape and the print before the whole series is made.
UV printing reproduces the colours of the original pack. A rechargeable 12 V pump inflates the replica at the point of sale, and its reinforced flat base keeps it upright with no fixings.
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Request a quoteWho are Henkel and the LE CHAT brand?
LE CHAT is a laundry brand created in 1853 in Marseille by the soap maker C. Ferrier et Cie, and acquired by Henkel in 1985.
Henkel groups its laundry, home care and hair care brands in its Henkel Consumer Brands business unit.
The LE CHAT operation ran at the same time in 100 supermarkets of the Auchan Retail, Carrefour, Coopérative U, E.Leclerc and Intermarché chains.
Why use an inflatable point-of-sale display in supermarkets?
A giant product replica stands out from far down an aisle, inflates with a small pump and stays up with no fixings.
Henkel’s brief was to make an impression on the shelf with a contained budget. Deflated, a replica packs flat and ships easily, which makes a simultaneous roll-out across many stores simpler.
To estimate a budget, see the guide to custom inflatable prices.
Full specifications
| Client | Henkel |
|---|---|
| Brand | LE CHAT |
| Object | inflatable replica of the detergent bottle |
| Height | 1.3 m |
| Roll-out | 100 supermarkets in France |
| Lead time | design and 3D proof (BAT) in 3 days |
Frequently asked questions
How tall is the LE CHAT inflatable bottle?
The replica is 1.3 m tall.
How many stores displayed the LE CHAT inflatable?
100 supermarkets in France, at the same time.
Which supermarket chains displayed the LE CHAT inflatable?
Auchan Retail, Carrefour, Coopérative U, E.Leclerc and Intermarché.
How long did the design of the replica take?
Design and the 3D proof (BAT) took 3 days.
How is an inflatable bottle inflated in store?
The LE CHAT replica is inflated with a rechargeable 12 V pump and stands on a reinforced flat base, with no fixings.
Can a brand have a giant inflatable replica of its own product made?
Yes: the shape, colours and markings are taken from the original product, then approved on a 3D proof before production. The guide to custom inflatable lead times gives benchmarks.
Credit to copy
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Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/le-chat-henkel-inflatable-replica-france/
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<a href="https://digital-inflatables.com/magazine/en/projects/le-chat-henkel-inflatable-replica-france/">Made by Digital Inflatables</a>Sources
- Digital Inflatables Instagram post instagram.com
- labelleadresse.com, brand page labelleadresse.com
- Henkel website henkel.fr
Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.
