Campaigns and bids
Boogi giant inflatable mascot for Busan 2030 in Paris
Commissioned by the city of Busan, South Korea, Digital Inflatables designed an event in Paris for Busan’s bid for World Expo 2030: 10 mascots on bicycle trailers and a 7.5 m giant mascot on board a boat on the Seine. The workshop handled the design, the production and the staffing. The mascot is called Boogi; the activation took place in November 2022.
Contents · 4 sections
What did Digital Inflatables make for Busan 2030?
A complete event in Paris to support Busan’s bid for World Expo 2030, with two concepts selected.
The first: 10 inflatable mascots on bicycle trailers, riding through the streets of Paris.
The second: a 7.5 m giant mascot on board a boat on the Seine.
Why did Busan campaign in Paris?
The World Expo organisation has its headquarters in Paris.
The city of Busan wanted its bid to be seen there, close to the organisation that chooses the host city.
The final vote of the Bureau International des Expositions took place on 28 November 2023, and Riyadh was chosen.
A similar project? Describe it to our team.
Request a quoteWhat service did Digital Inflatables provide?
A full service: design, production and staffing for the activation in the streets of Paris.
All of it on a very short deadline, with Korean-style requirements: speed, discretion and efficiency.
Other giant inflatable characters by the workshop are gathered on the page giant inflatable mascots and characters.
Who is Boogi, Busan’s inflatable mascot?
Boogi is Busan’s mascot, a white seagull with a yellow beak, made as a giant figure on the Seine and in 10 copies on trailers.
Digital Inflatables handled the organisation and production of this guerrilla marketing operation in November 2022.
In June 2023, the workshop showed the Boogi mascots again, lined up in front of e-bikes and a wall of flags, as an example of 3D out-of-home advertising.
Full specifications
| Location | Paris, France |
|---|---|
| Client | city of Busan (South Korea) |
| Giant mascot | 7.5 m, on board a boat on the Seine |
| Mobile mascots | 10 mascots on bicycle trailers |
| Budget | 30’000 to 60’000 CHF |
Frequently asked questions
How big is the Busan giant mascot?
The giant mascot is 7.5 m.
How many mascots went around Paris?
10 mascots on bicycle trailers, plus the giant mascot on the Seine.
What was the budget?
The budget was between 30’000 and 60’000 CHF.
What is Busan’s mascot called?
Boogi, a seagull.
Did Busan win World Expo 2030?
No: at the final vote of the Bureau International des Expositions on 28 November 2023, Riyadh was chosen.
Can inflatable mascots travel through a city?
Yes: for Busan, 10 mascots rode through Paris on bicycle trailers, with staff organised by Digital Inflatables. See the giant inflatable mascots and characters page.
Credit to copy
To credit this project on your website or in an article: the line as plain text, then the same in HTML, ready to paste.
Plain text
Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/busan-2030-giant-inflatable-mascot/
HTML
<a href="https://digital-inflatables.com/magazine/en/projects/busan-2030-giant-inflatable-mascot/">Made by Digital Inflatables</a>Sources
- Digital Inflatables projects page digital-inflatables.com
- Digital Inflatables Instagram post instagram.com
- Digital Inflatables Instagram post instagram.com
- Digital Inflatables Instagram post instagram.com
- Digital Inflatables Instagram post instagram.com
- Wikipedia article on the Exposition universelle fr.wikipedia.org
Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.
