Brands and retail
Giant inflatable product replica of a Nutella jar
- Production time
- 5 days
In 2021, Digital Inflatables designed and made a giant inflatable replica of the Nutella jar, the hazelnut and cocoa spread made by Ferrero. Production took 5 days, with 3D design and sublimation printing for vivid, durable colours. The jar copies the brown body, the white lid and the illustrated label, and a new jar followed later.
Contents · 4 sections
What did Digital Inflatables make for Nutella?
A giant inflatable replica of the Nutella jar: brown body, white lid and a white label showing a slice of bread with spread, a glass of milk and hazelnuts.
The label carries the wording of the real jar, with the Ferrero name and the hazelnut and cocoa spread description.
The jar was produced in 5 days: designed in 3D, then sublimation-printed for vivid, durable colours.
A later post shows a new inflatable jar for the brand, with the same label.
What is Nutella?
Nutella is an Italian brand of sweetened hazelnut cocoa spread, made by Ferrero.
The first jar of Nutella left the factory in Alba on 20 April 1964.
Its glass jar with a white lid and an illustrated label is easy to spot from afar: scaled up, it is enough to signal the brand at an activation.
A similar project? Describe it to our team.
Request a quoteHow is a giant inflatable product replica made?
It starts from the product and label files: the workshop models the shape in 3D, cuts the fabric panels, sublimation-prints them and sews them together.
Sublimation drives the ink into the fabric, so the logo and illustrations keep vivid colours across the whole surface.
Lead time depends on the size and complexity of the shape; for this jar, production took 5 days.
Other lead times and budgets are listed in the guide to custom inflatable lead times and the guide to custom inflatable prices.
What is a giant inflatable jar used for by a food brand?
To make the product visible from afar: in a shop, at a trade fair or during an activation, the replica acts as a landmark and a photo backdrop.
Inflated by a blower, it goes up quickly, deflates after the event and folds away until the next use.
Full specifications
| Client | Nutella |
|---|---|
| Group | Ferrero |
| Object | giant inflatable jar replica |
| Production time | 5 days |
| Year | 2021 |
Frequently asked questions
Can a brand have a giant replica of its product made?
Yes: Digital Inflatables builds large-scale versions of jars, bottles and packaging, with their colours and labels, like the Nutella jar.
Can you get an inflatable product replica at short notice?
Sometimes: the Nutella jar was produced in 5 days, thanks to 3D design and sublimation printing. The actual lead time depends on size and shape.
Which printing method suits an inflatable product replica?
Sublimation printing, which gives vivid, durable colours over the whole surface, as on this jar.
Can an inflatable product replica be used outdoors?
Yes, as long as it is strapped to stakes or ballast and deflated in strong wind. Sublimation printing keeps the colours durable.
Credit to copy
To credit this project on your website or in an article: the line as plain text, then the same in HTML, ready to paste.
Plain text
Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/giant-inflatable-nutella-jar-replica/
HTML
<a href="https://digital-inflatables.com/magazine/en/projects/giant-inflatable-nutella-jar-replica/">Made by Digital Inflatables</a>Sources
- Digital Inflatables Instagram post instagram.com
- Digital Inflatables Instagram post instagram.com
- Nutella article on Wikipedia (en.wikipedia.org) en.wikipedia.org
Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.
