Fashion and luxury

Giant inflatable pigeon for Jeff Staple in Paris

Giant grey and white inflatable pigeon with pink feet, standing in the middle of a narrow street lined with old buildings, under a blue sky. Enlarge the photo
The giant pigeon set up in the middle of the street. Credit: Digital Inflatables

Digital Inflatables designed and built a 3.5 m (16-foot) giant inflatable pigeon for designer Jeff Staple and bcoffeeparis, set up in 2023 on a street in the 5th arrondissement of Paris. Grey and white with pink feet, the custom bird stood at the kerb among passers-by filming it on their phones. A 3D rendering published by the workshop shows its stylised shape with folded wings.

What did Digital Inflatables make for Jeff Staple in Paris?

A custom giant inflatable pigeon, 3.5 m or 16 feet tall, set up on a street in the 5th arrondissement in 2023.

Giant grey, white and mauve inflatable pigeon with pink feet, standing on a lawn in front of a hedge, under a cloudy sky. Enlarge the photo
The pigeon inflated outdoors, on a lawn. Credit: Digital Inflatables

In the video, the grey and white bird with pink feet stands at the edge of the pavement, between shop windows and building fronts, surrounded by passers-by filming it on their phones.

A 3D rendering published by the workshop shows the pigeon in profile: rounded chest, small eye under a strong brow, folded wings with layered feathers and sturdy feet.

Who is Jeff Staple, the client behind this giant pigeon?

Jeff Staple founded Staple Design, a visual communications agency in New York, in 1997.

Giant inflatable pigeon seen from a distance, at the foot of old buildings in front of a café, on an almost empty street. Enlarge the photo
The pigeon on the street, seen from a distance. Credit: Digital Inflatables

The agency designs and distributes Staple Pigeon, a menswear collection.

In 2005, Staple Pigeon released the NYC Pigeon Dunks sneakers with Nike. The pigeon is the bird that gives the Staple Pigeon brand its name.

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How is a giant inflatable animal set up on a street?

It arrives folded, is inflated on site with a blower and tied down with straps and ballast, on a spot agreed with the local authorities.

The blower runs as long as the piece is on display. Afterwards, it is deflated, folded and packed into its bag.

More giant characters and animals from the workshop are on the giant inflatable mascot and character page, and the guide to custom inflatable prices gives price ranges.

Why would a fashion brand use a giant inflatable character?

A giant object on the street becomes a meeting point and creates images people share themselves: here, passers-by filmed the pigeon.

The character picks up a symbol customers already recognise, at a scale visible from far away. It goes up for a short time and can be reused for later activations.

Full specifications

Clients Jeff Staple and bcoffeeparis
Object giant inflatable pigeon
Height 3.5 m (16 ft)
Location 5th arrondissement, Paris
Year 2023

Frequently asked questions

How tall is Jeff Staple’s inflatable pigeon?

It is 3.5 m tall, or 16 feet.

Where was the giant pigeon set up?

On a street in the 5th arrondissement of Paris, in 2023.

Who did Digital Inflatables make the pigeon for?

For designer Jeff Staple and for bcoffeeparis.

Can a 3D model be approved before an inflatable is made?

Yes: for this pigeon, the workshop published a 3D rendering in profile; a model like this is used to sign off the shape before the fabric is cut.

Can a brand have a giant inflatable animal made from its own symbol?

Yes. The workshop models the character in 3D, then cuts, prints and sews the fabric to measure.

A similar project?

Describe your project to the Digital Inflatables team.

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To credit this project on your website or in an article: the line as plain text, then the same in HTML, ready to paste.

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Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/giant-inflatable-pigeon-jeff-staple-paris/

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Sources

  1. Instagram post by Digital Inflatables instagram.com
  2. Instagram post by Digital Inflatables instagram.com
  3. Wikipedia, Staple Design en.wikipedia.org

Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.