Sport
Giant inflatable crowd sphere for Capgemini in Singapore
Digital Inflatables made a giant inflatable sphere for Capgemini, used as a crowd balloon at a rugby sevens brand activation in Singapore in 2018. Blue with the brand’s white logo, it travels over the stands, pushed along by the crowd. The workshop describes it as a video balloon, streamed live on Facebook and Instagram.
What did Digital Inflatables make for Capgemini in Singapore?
A giant blue inflatable sphere carrying the Capgemini logo, designed as a crowd balloon for a brand activation around rugby.
In one photo, a navy blue inflatable dome sits on the pitch in front of packed stands, with a white band carrying the brand name all the way round. In others, the sphere floats under the stadium roof above the spectators.
The workshop describes it as a video balloon: the footage was streamed live on Facebook and Instagram.
What links Capgemini to rugby sevens?
On 22 January 2018, Capgemini announced it was becoming Global Innovation Partner of the HSBC World Rugby Sevens Series, the international rugby sevens circuit.
The workshop’s posts link the activation to the Singapore rugby sevens tournament. Its 2018 edition, the HSBC Singapore Rugby Sevens, was played on 28 and 29 April 2018 at the National Stadium in the Singapore Sports Hub.
For a sponsor, a crowd balloon puts the brand right in the middle of the audience, where fans touch it and photograph it, rather than on a pitch-side board.
A similar project? Describe it to our team.
Request a quoteHow does an inflatable crowd balloon work in a stadium?
It is a large, light sphere that spectators bat to each other by hand above the stands; it has to be big enough to be seen from afar and soft enough not to hurt anyone.
The fabric is printed in the sponsor’s colours over its whole surface. A camera fixed to the sphere can film the crowd from inside the action, for footage shown on the big screen or on social media.
For the size, finish and budget of a custom sphere, see the guide to custom inflatable prices. For the players' entrance, clubs tend to choose an inflatable tunnel instead.
Full specifications
| Client | Capgemini |
|---|---|
| Event | Singapore activation |
| Object | giant inflatable crowd balloon |
| Context | Capgemini, Global Innovation Partner of the HSBC World Rugby Sevens Series |
| Year | 2018 |
Frequently asked questions
What is an inflatable crowd balloon?
A giant inflatable sphere that the audience passes from hand to hand in a stadium or arena, usually in a sponsor’s colours.
Which brand did Digital Inflatables make a giant sphere for in Singapore?
For Capgemini, in 2018, for a brand activation around rugby sevens.
Was the Capgemini balloon filmed?
Yes: the workshop presents it as a video balloon, streamed live on Facebook and Instagram.
Where and when was the 2018 Singapore rugby sevens tournament played?
The HSBC Singapore Rugby Sevens 2018 was played on 28 and 29 April 2018 at the National Stadium of the Singapore Sports Hub.
Can a giant inflatable sphere be used indoors?
Yes, in an arena or a covered stadium, as long as the clear height and the fire rating required by the venue have been checked.
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Made by Digital Inflatables, https://digital-inflatables.com/magazine/en/projects/giant-inflatable-sphere-capgemini-singapore/
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<a href="https://digital-inflatables.com/magazine/en/projects/giant-inflatable-sphere-capgemini-singapore/">Made by Digital Inflatables</a>Sources
- Instagram post by Digital Inflatables instagram.com
- Instagram post by Digital Inflatables instagram.com
- Instagram post by Digital Inflatables instagram.com
- Instagram post by Digital Inflatables instagram.com
- Capgemini press release capgemini.com
- ttgasia.com tournament preview ttgasia.com
- sportsvenuebusiness.com article sportsvenuebusiness.com
Drafted with AI assistance from the company’s verified facts, reviewed and approved by Jodoc Elmiger, founder and managing director of Digital Inflatables.
