Inflatable rainbow arch and figures for Louis Vuitton

What does the Digital Inflatables post with Louis Vuitton show?

A large inflatable rainbow arch and blue inflatable figures in front of stacked red shipping containers marked LV.

The large white and blue figure has a crest; a smaller blue figure stands beside it. On the right, an open area holds white frames and wooden stools.

The inflatable shapes match the height of the stacked containers and read from far away in the evening light.

How did Louis Vuitton use inflatables for a fashion show?

For its spring-summer 2021 men’s collection, shown in Shanghai in 2020, the brand staged shipping crates and giant balloons shaped like a globe, a rainbow, a bird, the number five and a checkered logo.

The collection was designed by Virgil Abloh, then artistic director of menswear at the house.

The Digital Inflatables caption sums it up: luxury brands also love inflatables.

Why would a luxury brand choose an inflatable set?

An inflatable builds a large volume in little time, travels folded in a crate and can be set up again from one city to the next.

For a window display, a runway or a pop-up store, the printed fabric matches the brand’s exact colours. The guide to custom inflatable prices explains what drives the budget: size, shape and print.